“Online platforms, advertisers and advertising industry present Commissioner Mariya Gabriel with concrete steps to fight disinformation
Representatives of online platforms and the advertising industry handed over to Commissioner for Digital Economy and Society Mariya Gabriel individual roadmaps, which outline concrete steps to implement the Code of Practice to fight online disinformation, agreed on 26 September:
The UE Commission will support the implementation of these roadmaps ahead of the EU elections in May 2019. Following the European Council conclusions of June 2018 and the State of the Union address, the Commission and the European External Action Service will present a joint action plan to fight disinformation, focusing on strategic communication policy, by the end of the year. “
This is the first time worldwide that industry agrees, on a voluntary basis, to self-regulatory standards to fight disinformation. The Code aims at achieving the objectives set out by the Commission’s Communication presented in April 2018 by setting a wide range of commitments, from transparency in political advertising to the closure of fake accounts and demonetization of purveyors of disinformation.
The Code includes an annex identifying best practices that signatories will apply to implement the Code’s commitments. The Commission has also published the opinion of the Sounding board of the Multi-stakeholder forum on the Code of Practice.
The Code and other initiatives set forth by the Commission are essential steps in ensuring transparent, fair and trustworthy online campaign activities ahead of the European elections in spring 2019.